Hi, I’m Deana, the founder of Noori Baby™

Noori Baby™ is a small business brand from Melbourne, created from a very real experience of motherhood and the everyday challenges that come with it.

As a mum, I found feeding time stressful especially when out and about.

Warming breast milk or water for formula while trying to juggle everything else always felt inconvenient and I kept wishing for something that was simpler, lightweight and portable to take with me.

That experience shaped the beginning of Noori Baby™.

I wanted to create a brand that felt thoughtful, practical, and intelligently designed with products that fit naturally into modern family life. For me, that meant focusing on pieces that are slimline, lightweight, convenient to carry, and genuinely useful both at home and on the go.

Noori Baby™ is built on the idea that parenting essentials can feel elevated without being out of reach, combining a luxe look and feel with affordability for everyday families.

What started as one mum trying to solve a problem in her own routine has now grown into supporting over 5,000 Australian families! I am so grateful for every single customer who has supported us along the way.

So click below to see our amazing products including our best selling Noori LUXE™ Premium Milk Warmer. If you aren't satisfied within 30 days I will arrange a full refund, thats how confident I am that our products will totally change your feeding routine moving forward.

Thank you for your support, and welcome to Noori Baby™.